Japan

Dermatologicals has seen a return to growth in current value terms in 2023, which is mainly due to the waning impact of COVID-19 on consumer lifestyles and behaviours. Antipruritics is one of the largest categories within dermatologicals and has also…

Lagging slightly behind many other countries globally, Japan finally eased its various regulations around COVID-19 in 2023. This has been very significant for the travel industry, not only in terms of deregulation, but also in terms of changes in…

Headphones in Japan saw fairly flat sales in 2022, and this is set to continue in 2023. Both in volume and current value terms, these two years are set to see growth or declines of less than 1%. Looking at category performances in volume terms,…

Premium beauty and personal care continued to grow in current value terms in Japan in 2023, partly due to increased opportunities for going out, and a return to department stores. Particularly strong growth was seen by premium lip products, premium…

Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…