Japan
Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Traditional Toys and Games in Japan
Traditional toys and games in Japan maintained dynamic current value growth in 2023. There were several trends that shaped this category; amongst them, purchases by adults continued to be a major growth driver and had a wide-ranging impact. These…
Baby and Child-Specific Products in Japan
In 2023, baby and child-specific products in Japan returned to current value growth for the first time since 2020. Baby and child-specific sun care and baby and child-specific skin care saw the strongest increases, with baby and child-specific sun…
Health and Beauty Specialists in Japan
On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. As a result, decisions regarding infection control are now left to individuals and…
Apparel and Footwear Specialists in Japan
The leading player in apparel and footwear specialists, Fast Retailing, has been focusing on experiences in its stores. Having both an offline and online presence, the retailer aims to differentiate its physical stores by providing customers with…
Traditional and Connected Watches in Japan
Increasing unit prices has been a decades-long trend in traditional watches. Especially after the COVID-19 pandemic, unit prices rose by over 10% YoY from 2020 to 2022. The last decade also saw numerous years of volume decline. A main reason behind…
