Japan

Consumers’ health consciousness and interest in nutrition were growing even before the pandemic. However, after COVID-19 hit Japan, the health and wellness trend accelerated, as consumers strived to maintain their general health to lessen the risk of…

Butter is set to decline in retail volume terms in 2023, due to the impact of inflation, which has been driving up unit prices. The price of butter had been stable over the last few years, as many products, such as Meiji Hokkaido Butter, are locally…

Overall demand for fish and seafood remains subdued in 2023, mainly driven by a decline in retail volume sales due to increasing prices. Impacted by the soaring cost of oil, the average retail unit price of fish and seafood recorded a double-digit…

In the review period, pre-paid cards showed progression to online (mobile, smart watch, etc...) payment, especially within transportation pre-paid cards such as Suica and PASMO cards. More people opted to use smartphone app versions of pre-paid cards…

Plant-based dairy is set to see a decline in retail volume terms in 2023, largely due to the decline in soy drinks, which accounts for nearly 85% of overall sales in retail value terms in plant-based dairy. Over the review period, soy drinks saw…