Japan

With the prolonged impact of the pandemic, health continues to be top-of-mind for many Japanese consumers. More people are turning towards beverages that offer fortification or functionality, as these are increasingly seen as options that can help to…

Although sales declined slightly in 2022, RTDs had been recording strong growth in the previous years of the review period. RTDs have been experiencing a surge in popularity within Japan's alcoholic drinks market due to their convenient and…

Small cooking appliances experienced dynamic growth in 2020, followed by a year of stagnation in 2021, as COVID-19 prevailed over the country in these two years. Home seclusion, or sugomori in Japanese, was a hot term back then. Households needed…

The volume growth of personal care appliances in 2023 is expected to be negligible. This is an important category within consumer appliances, as it is seen as part of wellness. Personal care has always been, and will remain, an important trend, not…

Blenders is expected to account for over 70% of sales of food preparation appliances in volume terms in Japan in 2023. The performance of blenders is therefore crucial to the performance of the overall category. Blenders is set to see another year of…