Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After a double-digit retail volume decrease was seen for in-car entertainment in 2020, brought about by home seclusion during the pandemic, in-car entertainment experienced a further almost double-digit decline in 2021. The decrease slowed in 2022,…
Away-from-home (AFH) tissue and hygiene maintained dynamic current value growth in Japan in 2023. Inbound tourism was one of the major economic boosters in Japan until COVID-19 hit the country from early 2020. It was a disaster for most industries…
Sweet biscuits, snack bars and fruit snacks in Japan is set to see both retail volume and current value growth in 2024. In the midst of rising prices for various products, sweet biscuits is expected to emerge as a standout category in 2024, showing…
Heated tobacco in Japan continued to see double-digit growth in retail volume terms in 2023. Heated tobacco is regarded by consumers as a relatively lower harm option compared with cigarettes, and the weaker smell of these products compared with…
Value sales of fine wines/champagne and spirits grew by 8% to total JPY433.1 billion in 2023, boosted by consumers’ desire to enjoy themselves after the pandemic. Socialising over a drink with friends remains a priority pastime for many, following on…