Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Although their packaging unit volumes were down slightly in 2022, bath additives have recorded significant growth in Japan in recent years as Japanese consumers believe in the cultural significance of bathing, which goes beyond mere hygiene to…
Facing a continuous decline in the birth rate, and consequently the population, growth in health and wellness dairy products and alternatives has been hampered. However, as consumers’ health consciousness and interest in nutrition was growing even…
Demand for weight management and wellbeing products has continued to grow in the wake of the pandemic as consumers have looked to shed the weight gained during lockdown and home seclusion, but also due increased health consciousness. Although having…
2023 is set to be another year of volume decline for home audio and cinema. Indeed, sales in the category have been decreasing for over a decade. It is clear that the decrease is due to a structural shift in how consumers engage with music. This has…
In May 2023, COVID-19 was reclassified as a class 5 infectious disease, which is the same level as influenza. Therefore, the restrictions on group activities that had been in place for a long time, since the first emergence of the pandemic in…