Japan

Asian speciality drinks was well-positioned to benefit from the increased focus on health brought about by COVID-19. However, most of these products are also available in liquid concentrate format. With consumers staying at home, off-trade volume…

Although their packaging unit volumes were down slightly in 2022, bath additives have recorded significant growth in Japan in recent years as Japanese consumers believe in the cultural significance of bathing, which goes beyond mere hygiene to…

2020 was an unprecedented year globally, and this was reflected in computers in Japan. Being the most used operating system for computers, the launch of a new Windows OS and the end of support of a Windows OS were key triggers for replacement…

2022 was a difficult year for players in consumer electronics. Price increases on materials, including semiconductor chips, and the weakened Japanese yen made it difficult for brands to secure profits. Some could easily apply price increases for…

Headphones in Japan saw fairly flat sales in 2022, and this is set to continue in 2023. Both in volume and current value terms, these two years are set to see growth or declines of less than 1%. Looking at category performances in volume terms,…