Japan

Nagoya and Tokyo stand as Japan’s most thriving economic hubs. Tokyo, in particular, exhibits the highest potential for future economic expansion and the largest pool of wealthy households, while Nagoya and Hiroshima lead in terms of internet…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

2020 was an unprecedented year globally, and this was reflected in computers in Japan. Being the most used operating system for computers, the launch of a new Windows OS and the end of support of a Windows OS were key triggers for replacement…

2022 was a difficult year for players in consumer electronics. Price increases on materials, including semiconductor chips, and the weakened Japanese yen made it difficult for brands to secure profits. Some could easily apply price increases for…