Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In the review period, pre-paid cards showed progression to online (mobile, smart watch, etc...) payment, especially within transportation pre-paid cards such as Suica and PASMO cards. More people opted to use smartphone app versions of pre-paid cards…
Store cards are often referred to as “Gaisho cards” in Japan. Gaisho is a department most often found in department stores, positioned somewhat like direct selling. Gaisho are elite staff members with high levels of skill and experience, and these…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Bottled water is set to maintain off-trade volume and current value growth in 2023. In Japan, where tap water is drinkable, the culture of purchasing bottled water for home use was for a long time uncommon. However, the Great East Japan Earthquake of…
In 2023, total volume sales of carbonates are set to decrease compared with 2022. On-trade volume sales are expected to increase thanks to a continued rebound in demand after the lifting of pandemic restrictions. However, off-trade volume sales are…
In 2023, sales of coffee in the foodservice channel are expected to record solid growth, thanks to the rebound of footfall in cafés and specialist coffee and tea shops. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to…
In 2023, liquid concentrates is set to see a decrease in off-trade volume and current value sales. This is mainly due to the decreased amount of time consumers having been spending at home in this year. Liquid concentrates saw a strong rise in…
Energy drinks is set to record falling off-trade volume sales in 2023, with price increases by leading manufacturers a major factor contributing to decline. In response to the rising costs of materials, packaging, and transportation, energy drinks…
In 2023, hot drinks is set to record opposite performances in the foodservice channel and the retail channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious disease. This was…
In 2023, total volume sales of juice are set to decrease compared with 2022. On-trade volume sales are expected to increase thanks to a continued rebound in demand as the legal status of COVID-19 was downgraded to Class 5 in May. However, off-trade…
Retail volume sales of other hot drinks are predicted to continue to decline in 2023. Sales recorded strong increases in 2020 and 2021, triggered by the prolonged time spent at home in response to the pandemic. During home seclusion, other hot drinks…
Off-trade volume sales of RTD coffee are set to record a slight decline in 2023. While increased opportunities to leave the home due to the containment of the pandemic drove sales, the summer heat dragged down sales. In 2023, Japan experienced an…
Off-trade volume sales of RTD tea are set to record a decline in 2023. While increased opportunities to go out with the containment of the pandemic should have contributed to growth, the impact of the price increases, which began in 2022, was fully…
In 2023, soft drinks is set to record opposite performances in the on-trade channel and the off-trade channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious diseases. This…
In 2023, off-trade volume and current value sales of sports drinks are set to record growth compared with 2022, due to an extremely hot summer. According to the Japan Meteorological Agency, the national average temperature from June to August was the…
Retail volume sales of tea are set to record a third consecutive year of decline in 2023, with sales expected to fall across most categories. This is due partly to the convenience trend, as consumers are choosing RTD tea as it is a more convenient…
Air treatment products saw a notable impact from COVID-19. As the pandemic spread, it was soon known to the public that the disease was spread through the air, via small particles. The term aerosol infection spread through the mass media just like…
COVID-19 directly impacted retail volume sales of consumer appliances in 2020 and 2021, but in 2022 and 2023 its impact faded. However, a larger impact in 2022 and 2023 has been from inflation, which derived in large part from the war in Ukraine,…
Despite the expectation of decline in 2023 due to the difficult economic environment and more time spent outside the home, a dishwasher is named amongst the three “must-haves” for households with busy lifestyles, typically those with children and…
Blenders is expected to account for over 70% of sales of food preparation appliances in volume terms in Japan in 2023. The performance of blenders is therefore crucial to the performance of the overall category. Blenders is set to see another year of…