Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2022, RTDs in Japan experienced a total volume decline for the first time in 15 years, as a result of a decrease in demand for home consumption in a rebound after off-trade sales surged during the COVID-19 pandemic. However, in 2023, RTDs in Japan…
Total volume sales of spirits in Japan declined slightly in 2023, as a result of off-trade decline outweighing on-trade growth. However, not all categories saw falling sales. During the three years of the pandemic, there was a surge in the home…
Total volume sales of wine in Japan saw a slight decline in 2023. While on-trade sales increased strongly in a continued rebound from the pandemic decline, the impact of the decline in the off-trade was more significant. Home drinking decreased after…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
Since 2022, chocolate confectionery in Japan has seen a steady rise in the unit price per kilogram, and this trend is anticipated to persist in 2024. Increasing prices are largely attributed to the premiumisation of confectionery, which began around…
Gum in Japan is set to see a second year of slight retail volume growth and stronger current value growth in 2024, in a rebound after a period of decline in volume terms. At the beginning of the COVID-19 outbreak, chewing gum (the dominant category)…
Ice cream in Japan is set to see minimal retail volume growth along with dynamic current value growth in 2024. Amidst rising domestic demand for dairy products, ice cream experienced several price increases during the review period due to stagnant…
In 2024, savoury snacks in Japan is set to see growth in both retail volume and current value terms. As in 2023, current value increases are expected across many categories due to the impact of price increases, with significant growth anticipated in…
Snacks in Japan witnessed growth in retail current value terms in 2023, yet volume sales in many categories saw a decline due to price increases. The rate of price hikes was notably around 10%, but there were instances where products underwent…
Sugar confectionery in Japan is set to see low growth in retail volume terms and more dynamic growth in current value terms in 2024. There is an abundance of Stock Keeping Units (SKUs) in sugar confectionery, with new products and concepts…