Japan

Baked goods in Japan is set to continue to see growth in retail current value terms in 2023, largely driven by unit price increases. Although many manufacturers had already implemented price increases several times in 2022, the costs of production…

Breakfast cereals in Japan is set to suffer a significant retail volume decline in 2023, due to the normalisation of sales from the strong growth seen during COVID-19 in 2020. Breakfast cereals, which had been suffering from a declining trend from…

Japan currently does not have any law restrictions surrounding Buy Now Pay Later (BNPL) and thus the benefits, such as convenience, flexibility, and especially no credit checks, are gradually being understood by a wider consumer base. These benefits…

Consumer lending in Japan is growing in 2023 in line with demand for greater convenience and easy access to lending services, mainly due to more services being accessed online. New emerging players, such as LINE Pocket Money by LINE Credit…

Processed fruit and vegetables in Japan is set to see a notable decline in retail volume terms in 2023, while retail current value sales are set to maintain solid growth due to rising unit prices. The decline in volume terms is mainly due to a…