Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite the expectation of decline in 2023 due to the difficult economic environment and more time spent outside the home, a dishwasher is named amongst the three “must-haves” for households with busy lifestyles, typically those with children and…
Blenders is expected to account for over 70% of sales of food preparation appliances in volume terms in Japan in 2023. The performance of blenders is therefore crucial to the performance of the overall category. Blenders is set to see another year of…
In Japan, the front-loading format of washer dryers and washing machines is called the drum type (drum-gata), whereas top-loading products are called the vertical type (tate-gata). Generally speaking, many washer dryers fall under the drum type in…
Large cooking appliances in Japan is composed of built-in hobs, ovens, and both built-in and freestanding cooker hoods. Range cookers are not common in Japan, while ovens is only a small category, as the space in kitchens is usually limited, and the…
Microwaves saw a positive impact on its volume sales in the first two years of the pandemic, in 2020 and 2021. This was the period with the most home seclusion, when people needed to cook and eat at home more frequently. Cooking from scratch, warming…