Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After COVID-19 was downgraded to class 5 in May 2023, consumers felt more comfortable eating out. This contributed to a sales rebound for full-service restaurants, but challenges remained. Costs continued to rise, and players continued to find it…
Limited-service restaurants continued to see a positive current value performance in 2023, mainly driven by unit price increases. Although some companies had already implemented price increases in 2022, it became inevitable that they would raise…
On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. As a result, decisions regarding infection control were left to individuals and…
Street stalls/kiosks continued to see an increase in current value sales in 2023, thanks to the rising popularity of food trucks. Even during the pandemic, food trucks were less negatively impacted thanks to their mobility, which allowed them to…
The leading player in apparel and footwear specialists, Fast Retailing, has been focusing on experiences in its stores. Having both an offline and online presence, the retailer aims to differentiate its physical stores by providing customers with…