Japan

Eyewear in Japan is set to maintain solid current value growth in 2024, with increases in sales expected across contact lenses, spectacles, and sunglasses. Eyewear products are no longer a simple vision correction tool, but have expanded to eye…

Spectacles in Japan is set to see continued growth in volume and current value terms in 2024. Consumers care more about the health of their eyes, which is a general positive trend for spectacles. There are three main factors behind the growth of…

Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films.…

Gardening in Japan saw current value growth in 2023. In recent years, Japan has witnessed a significant shift in lifestyle dynamics, with an increasing emphasis on relaxation and home-centred activities amidst evolving work environments. This…

Overall home and garden in Japan saw a slight decline in current value terms in 2023, due to an increase in inflation, which dissuaded some consumers from purchasing such products. However, some categories continued to grow, as consumer confidence in…