Japan

Home furnishings in Japan saw another year of minor current value decline in 2023. However, not all categories suffered a declining trend. For instance, there was a steady increase in the value growth rate of barbecues in Japan in 2023. This is…

After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift…

Homewares in Japan experienced current value growth in 2023, mainly due to increased home cooking due to remote and hybrid work patterns. In addition, with economic concerns, more individuals cooked at home to save money. The demand for functional…

Cigarettes in Japan continued to decline in retail volume terms in 2023, marking the 11th consecutive year of decline. Cigarettes is still the largest tobacco category in Japan, accounting for over half of value sales; however, the decreasing…

Following an exceptional decline in 2022, which saw volume sales fall by half from 2021, cigarillos saw another significant drop in sales in 2023. Compared with 2020, which was the peak of volume sales, sales in 2023 were close to a quarter.