Japan

Gum in Japan is set to see a second year of slight retail volume growth and stronger current value growth in 2024, in a rebound after a period of decline in volume terms. At the beginning of the COVID-19 outbreak, chewing gum (the dominant category)…

Ice cream in Japan is set to see minimal retail volume growth along with dynamic current value growth in 2024. Amidst rising domestic demand for dairy products, ice cream experienced several price increases during the review period due to stagnant…

In 2024, savoury snacks in Japan is set to see growth in both retail volume and current value terms. As in 2023, current value increases are expected across many categories due to the impact of price increases, with significant growth anticipated in…

Snacks in Japan witnessed growth in retail current value terms in 2023, yet volume sales in many categories saw a decline due to price increases. The rate of price hikes was notably around 10%, but there were instances where products underwent…

Sugar confectionery in Japan is set to see low growth in retail volume terms and more dynamic growth in current value terms in 2024. There is an abundance of Stock Keeping Units (SKUs) in sugar confectionery, with new products and concepts…