Japan

Sportswear experienced a double-digit current value decline in 2020 due to the pandemic. Consumers could not go out to enjoy sports or go to gatherings for yoga, for instance, due to home seclusion. However, in 2021 consumers were able to return to…

Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…

In 2023, off-trade volume and current value sales of sports drinks are set to record growth compared with 2022, due to an extremely hot summer. According to the Japan Meteorological Agency, the national average temperature from June to August was the…