Japan

Laundry care saw growth in retail current value terms in 2023. However, retail volume sales fell by an even larger amount than the drop seen in 2022. What pushed up value sales was price increases. Japan saw three decades with little growth in the…

Large cooking appliances in Japan is composed of built-in hobs, ovens, and both built-in and freestanding cooker hoods. Range cookers are not common in Japan, while ovens is only a small category, as the space in kitchens is usually limited, and the…

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

In 2023, total volume sales of juice are set to decrease compared with 2022. On-trade volume sales are expected to increase thanks to a continued rebound in demand as the legal status of COVID-19 was downgraded to Class 5 in May. However, off-trade…

Jewellery is set to maintain growth in retail volume and current value terms in 2023, with growth for both costume and fine jewellery, although this will slow compared with previous years. Polarisation has continued in jewellery in Japan in 2023,…

Jeans experienced a significant drop in sales in 2020, followed by a year of stagnation in 2021 as COVID-19 prevailed in the country in these two years. Home seclusion, or “sugomori” in Japanese, was a hot term at this time. As society began to open…

By 2040, Japan's market will tilt toward elderly, childless households due to falling fertility rates and an aging populace, with Gen X reigning supreme. Despite a relatively low inflation rate, a quarter of Japanese consumers are driven by bargain…