Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sweet biscuits, snack bars and fruit snacks in Japan is set to see both retail volume and current value growth in 2024. In the midst of rising prices for various products, sweet biscuits is expected to emerge as a standout category in 2024, showing…
The majority of Japanese consumers reduce food waste and plastics, making Zero Waste claims and Sustainable Packaging well-received. Climate concerns are rising in the country, making locally sourced goods appealing while meat avoidance is…
Most categories within surface care saw declines in both retail volume and current value terms in 2023. The explanation for the drop in volume terms is simple – people began to spend more time outside the home. In May 2023, the Japanese government…
Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…
In 2023, price rises were seen across various industries in Japan, impacting the cost of living. During COVID-19, consumers’ eating habits shifted more towards cooking and eating at home. Despite the country gradually returning to the pre-COVID-19…
Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films.…
Sun care saw dynamic current value growth in Japan in 2023. At the top level, it was the category with the best growth rate in beauty and personal care. There were several factors which supported growth. One was the increased opportunities for going…
Sugar confectionery in Japan is set to see low growth in retail volume terms and more dynamic growth in current value terms in 2024. There is an abundance of Stock Keeping Units (SKUs) in sugar confectionery, with new products and concepts…
Total demand for sugar and sweeteners in Japan remains stable in 2023 compared to the previous year, with foodservice volume sales partially offsetting the decline in retail volume sales. Foodservice volume sales had suffered throughout 2020 and…
The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…
Street stalls/kiosks continued to see an increase in current value sales in 2023, thanks to the rising popularity of food trucks. Even during the pandemic, food trucks were less negatively impacted thanks to their mobility, which allowed them to…
While the global luxury goods market contracted notably, Asia showed signs of recovery as early as Q2 2020, minimising the impact of the coronavirus (COVID-19) pandemic. This report analyses the background to the quick recovery of personal luxury…
Store cards are often referred to as “Gaisho cards” in Japan. Gaisho is a department most often found in department stores, positioned somewhat like direct selling. Gaisho are elite staff members with high levels of skill and experience, and these…
Total demand for starchy roots in Japan continues to improve in 2023, mainly driven by foodservice and retail channels. Like many categories of fresh food, foodservice volume sales of starchy roots experienced significant declines at the height of…
Staple foods in Japan is set to grow in current value terms in 2023, largely driven by unit price increases due to inflation and increases in production costs. Although many manufacturers had already implemented price increases in 2022, the costs of…