Japan

Dermatologicals has seen a return to growth in current value terms in 2023, which is mainly due to the waning impact of COVID-19 on consumer lifestyles and behaviours. Antipruritics is one of the largest categories within dermatologicals and has also…

Although in 2021 and 2022 depilatories in Japan showed a minor rebound from the pandemic-induced current value decline in 2020, sales did not go back to the 2019 (pre-pandemic) level, and a return to decline was seen in 2023. Depilatories has been…

Although sales of deodorants did not return to the pre-pandemic (2019) level in Japan in 2023, the category saw strong current value growth. The main reasons were that the opportunities for going out increased, the end of mask-wearing increased…

In the past, debit cards were not prevalent in Japan, with alternative payment methods such as credit cards or cash dominating the market. Furthermore, Japanese banks typically issued “cash cards” to their customers, which were primarily intended for…

In 2024, dairy products and alternatives in Japan is expected to see moderate growth in current value terms, due to increases in unit prices resulting from price revisions in 2023. Dairy products and alternatives experienced significant value growth…

Total dairy packaging retail volumes declined in Japan in 2023. PET bottles remained the most significant pack type in dairy packaging in Japan in 2023, and despite the decline in overall dairy packaging volumes in 2023, PET bottles saw increasing…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Credit card is the leading cashless payment method in Japan, and is still responsible for the predominant share of cashless payment transaction volumes and value. Other digital payment instruments are also gaining popularity, but credit cards remain…