Japan

Sales of cough, cold and allergy (hay fever) remedies in Japan have continued to recover in 2023. This is largely due to increased opportunities for consumers to go out and a shift away from the practice of wearing face masks on a daily basis. With…

In May 2023, COVID-19 was reclassified as a class 5 infectious disease, which is the same level as influenza. Therefore, the restrictions on group activities that had been in place for a long time, since the first emergence of the pandemic in…

On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. This shift pushed consumers in Japan to go back to their pre-COVID-19 behaviours,…

Contact lenses in Japan is set to continue to see volume and current value growth in 2024. One factor driving growth has been children. More and more children are suffering from myopia. While spectacles is still the main treatment method for children…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Consumer lending in Japan is growing in 2023 in line with demand for greater convenience and easy access to lending services, mainly due to more services being accessed online. New emerging players, such as LINE Pocket Money by LINE Credit…