Japan

2020 was an unprecedented year globally, and this was reflected in computers in Japan. Being the most used operating system for computers, the launch of a new Windows OS and the end of support of a Windows OS were key triggers for replacement…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Japan covers production and consumption trends in agricultural commodities, energy…

In 2023, colour cosmetics continued to grow strongly in Japan in current value terms, due to increased opportunities for trips outside the home and interpersonal communication following the COVID-19 reclassification, and the end of the habit of…

In 2023, sales of coffee in the foodservice channel are expected to record solid growth, thanks to the rebound of footfall in cafés and specialist coffee and tea shops. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to…