Japan

Overall, sales of paediatric consumer health are in decline in current value terms in Japan in 2023. Nonetheless, the performances vary by product category with some benefiting from a post-pandemic recovery while others are facing headwinds. For…

In 2022, heightened environmental consciousness among the Japanese, coupled with the government’s goal of reducing disposable plastic waste by 25% over the next 10 years, drove various industries to switch towards sustainable packaging solutions.…

Owning fish as pets has been popular for many years in Japan, but as with trends seen in dogs, the popularity is shifting to smaller breeds. Large-sized fish such as carp, usually kept in ponds in the garden, are falling out of favour, with fewer…

Retail volume sales of other hot drinks are predicted to continue to decline in 2023. Sales recorded strong increases in 2020 and 2021, triggered by the prolonged time spent at home in response to the pandemic. During home seclusion, other hot drinks…

In 2023, other dairy is expected to suffer a significant decline in retail volume terms in Japan, as consumers have been tightening their belts in response to higher living costs. Other dairy manufacturers had already implemented price increases in…

Apart from seeing a minor decline in 2020, oral care in Japan has been growing in current value terms for the last decade, thanks to the functionality trend and increasing awareness of hygiene pushing up unit prices; this trend continued in 2023.…

Total volume of nuts in Japan are gradually rising in 2023, mainly driven by the rebound in foodservice demand. Foodservice volume sales had suffered throughout 2020 and 2021 with Japan following quasi-states of emergency and states of emergency.…

Regulations against smoking are becoming stricter worldwide, and the situation is no different in Japan. These stricter rules have encouraged large numbers of smokers to quit, especially since the law banning smoking indoors in principle (Health…

In 2023, nappies/diapers pants witnessed another year of significant retail volume decline in Japan, despite seeing growth in current value terms. There is no sign of a weakening of the decrease in the number of births in Japan. According to…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

A truth in smartphones is that it is a scale business. The larger the volume produced, the better the cost, because it is easier to receive volume discounts from device makers. Large global players such as Apple, Samsung, and Xiaomi enjoy this…

Microwaves saw a positive impact on its volume sales in the first two years of the pandemic, in 2020 and 2021. This was the period with the most home seclusion, when people needed to cook and eat at home more frequently. Cooking from scratch, warming…

After a rebound to growth in 2022, menswear in Japan is set to maintain positive retail volume and current value growth rates in 2023. The category experienced a significant decline in 2020, followed by a year of slower decline in 2021, as COVID-19…

Volume sales of menstrual care products fell faster than the decline in the female population aged 12-54 in Japan in 2023, according to Euromonitor’s Consumers data. One reason was price increases. Inflation was seen globally after the pandemic,…

Men’s grooming continued to see current value growth in Japan in 2023, thanks to rising awareness of beauty and personal care amongst men, and the associated increase of brands and products in the space, which activated sales. Increasing awareness of…

Total demand for meat in Japan has remained fairly stable in 2023, supported by the ongoing recovery of foodservice sales, which is offsetting the decline in retail. Like many categories, foodservice volume sales of meat experienced significant…

Total meals and soups packaging volumes declined in 2023. Although flexible plastic packaging also saw falling sales, the decline was below the average for meals and soups, and it continued to account for the highest share of packaging volumes in…

In May 2023, COVID-19 was reclassified as a class 5 infectious disease, which is the same level as influenza. The restrictions on group activities that had been in place since the first pandemic in February 2020 were therefore finally relaxed in…

Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…

Retail value sales of luxury goods in Japan grew by 4% in 2023 in current terms, to amount to JPY5.3 trillion. There was a clear focus on recovery post-lockdown, with luxury shoppers keen to indulge in activities that may have been off-limits during…