Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The fading of COVID-19 has been a significant turning point for Japanese consumers, who have been leaving their homes and therefore driving the return of footfall in town centres. In May 2023, the Japanese government changed the legitimate…
Overall apparel accessories is set to register positive current value growth in 2023, although there are expected to be different performances across categories. These movements are due to sales continuing to normalise after the disruption in 2020,…
Sales of analgesics in Japan have seen solid growth in current value terms in 2023 backed by increased opportunities for consumers to go out, the recovery in the number of inbound tourists, and a move away from the practice of wearing face masks on a…
Although sales declined slightly in 2022, RTDs had been recording strong growth in the previous years of the review period. RTDs have been experiencing a surge in popularity within Japan's alcoholic drinks market due to their convenient and…