Japan

Air care had been seeing steady growth in value sales in the pre-pandemic years, and in 2020, when the pandemic hit Japan, there was further significant growth. As interest in indoor air quality improved along with much more time spent at home and…

Air treatment products saw a notable impact from COVID-19. As the pandemic spread, it was soon known to the public that the disease was spread through the air, via small particles. The term aerosol infection spread through the mass media just like…

Airlines is regaining momentum along with deregulation related to COVID-19, and the return of inbound tourism. However, the supply side has not kept pace with this recovery. The process of restoring the business structure is taking time, after many…

In 2023, total volume sales of alcoholic drinks in Japan saw a slight decline. However, performances differed widely across the two different channels. The on-trade channel demonstrated a second year of robust rebound as Japan began to move past the…

Although sales declined slightly in 2022, RTDs had been recording strong growth in the previous years of the review period. RTDs have been experiencing a surge in popularity within Japan's alcoholic drinks market due to their convenient and…