Japan

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Contact lenses in Japan is set to continue to see volume and current value growth in 2024. One factor driving growth has been children. More and more children are suffering from myopia. While spectacles is still the main treatment method for children…

On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. This shift pushed consumers in Japan to go back to their pre-COVID-19 behaviours,…

In May 2023, COVID-19 was reclassified as a class 5 infectious disease, which is the same level as influenza. Therefore, the restrictions on group activities that had been in place for a long time, since the first emergence of the pandemic in…

Sales of cough, cold and allergy (hay fever) remedies in Japan have continued to recover in 2023. This is largely due to increased opportunities for consumers to go out and a shift away from the practice of wearing face masks on a daily basis. With…

Credit card is the leading cashless payment method in Japan, and is still responsible for the predominant share of cashless payment transaction volumes and value. Other digital payment instruments are also gaining popularity, but credit cards remain…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…