Japan

Consumer foodservice continued to see strong recovery in Japan in 2023, posting double-digit growth in current value sales in line with the recovery of flows of consumers after the downgrading of the status of COVID-19. On 8 May 2023, the Japanese…

Sales of OTC products in Japan continue on the path to recovery in 2023 as the country sees an end to the pandemic. With the World Health Organisation (WHO) declaring the pandemic to be over in early 2023 there have been increased opportunities to go…

Consumer lending in Japan is growing in 2023 in line with demand for greater convenience and easy access to lending services, mainly due to more services being accessed online. New emerging players, such as LINE Pocket Money by LINE Credit…

Contact lenses in Japan is set to continue to see volume and current value growth in 2024. One factor driving growth has been children. More and more children are suffering from myopia. While spectacles is still the main treatment method for children…

On 8 May 2023, the Japanese government announced that it would reclassify COVID-19 as a class 5 infectious disease, which is the same classification as seasonal flu. This shift pushed consumers in Japan to go back to their pre-COVID-19 behaviours,…