Japan
Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Dairy Packaging in Japan
Total dairy packaging retail volumes declined in Japan in 2023. PET bottles remained the most significant pack type in dairy packaging in Japan in 2023, and despite the decline in overall dairy packaging volumes in 2023, PET bottles saw increasing…
Dairy Products and Alternatives in Japan
Dairy products and alternatives is set to continue to grow in current value terms in Japan in 2023, largely driven by unit price increases, due to inflation and increases in production costs. Most of the categories within dairy products and…
Debit Cards in Japan
In the past, debit cards were not prevalent in Japan, with alternative payment methods such as credit cards or cash dominating the market. Furthermore, Japanese banks typically issued “cash cards” to their customers, which were primarily intended for…
Deodorants in Japan
Although sales of deodorants did not return to the pre-pandemic (2019) level in Japan in 2023, the category saw strong current value growth. The main reasons were that the opportunities for going out increased, the end of mask-wearing increased…
Depilatories in Japan
Although in 2021 and 2022 depilatories in Japan showed a minor rebound from the pandemic-induced current value decline in 2020, sales did not go back to the 2019 (pre-pandemic) level, and a return to decline was seen in 2023. Depilatories has been…
Dermatologicals in Japan
Dermatologicals has seen a return to growth in current value terms in 2023, which is mainly due to the waning impact of COVID-19 on consumer lifestyles and behaviours. Antipruritics is one of the largest categories within dermatologicals and has also…
Dietary Supplements in Japan
Similar to the pattern seen in vitamins, sales of dietary supplements continue to see steady growth in current value terms in 2023 due to increasing health consciousness. The market has been hit by the rising cost of raw materials and production…
Digestive Remedies in Japan
Sales of digestive remedies continue to see a strong recovery in 2023 in current value terms. Sales are rebounding from the negative impact of the pandemic with the lifting of restrictions increasing the opportunities for consumers to go out to eat…
Direct Selling in Japan
Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…
