Japan

Sales of digestive remedies continue to see a strong recovery in 2023 in current value terms. Sales are rebounding from the negative impact of the pandemic with the lifting of restrictions increasing the opportunities for consumers to go out to eat…

Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…

Despite the expectation of decline in 2023 due to the difficult economic environment and more time spent outside the home, a dishwasher is named amongst the three “must-haves” for households with busy lifestyles, typically those with children and…

Dishwashing saw strong growth in current value terms in 2023. However, in volume terms sales were almost flat between 2022 and 2023. What pushed up value sales was increases in unit prices. Japan had seen nearly three decades of virtual economic…

Dog food in Japan incorporating functionality claims is performing well in 2024. For example, high protein remains an important health claim within dog food for local consumers. It is a characteristic of the Japanese market that there is a wide array…