Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With the prolonged impact of the pandemic, health continues to be top-of-mind for many Japanese consumers. More people are turning towards beverages that offer fortification or functionality, as these are increasingly seen as options that can help to…
The volume growth of snacks in Japan has been hampered by the fact that the population is facing a declining trend. Moreover, companies have been having difficulty controlling product costs and maintaining their profits, as raw materials, energy, and…
More consumers are turning towards drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned about, and are…
Consumers’ health consciousness and interest in nutrition were growing even before the pandemic. However, after COVID-19 hit Japan, the health and wellness trend accelerated, as consumers strived to maintain their general health to lessen the risk of…
Hypermarkets usually sell a wider range of products compared with other types of grocery retailers, such as supermarkets and convenience stores, but may not be as centrally positioned or as favoured for regular visits. Nevertheless, hypermarkets…