Japan

In 2023, hot drinks is set to record opposite performances in the foodservice channel and the retail channel. On 8 May 2023, the Japanese government downgraded the legal status of COVID-19 to Class 5, the level of common infectious disease. This was…

Even though fresh ground coffee has been recording declining sales in the last two years, folding cartons have been growing in popularity as a pack type in this category, registering increasing packaging unit volumes and gaining share. Folding…

Japan is set to witness a slight increase in the number of households between 2022 and 2027, with single-person households remaining the leading household type. In 2022, household spending was impacted by a 2.5% inflation rate, resulting in higher…

Japanese consumers have relatively high interest in functional products, and generally trust the claims on the packaging and in marketing activities. With the aim of assisting consumers to make more informed choices, a system of Foods with Function…

Facing a continuous decline in the birth rate, and consequently the population, growth in health and wellness dairy products and alternatives has been hampered. However, as consumers’ health consciousness and interest in nutrition was growing even…

With the prolonged impact of the pandemic, health continues to be top-of-mind for many Japanese consumers. More people are turning towards beverages that offer fortification or functionality, as these are increasingly seen as options that can help to…

The volume growth of snacks in Japan has been hampered by the fact that the population is facing a declining trend. Moreover, companies have been having difficulty controlling product costs and maintaining their profits, as raw materials, energy, and…

More consumers are turning towards drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned about, and are…