Japan

Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…

In May 2023, COVID-19 was reclassified as a class 5 infectious disease, which is the same level as influenza. The restrictions on group activities that had been in place since the first pandemic in February 2020 were therefore finally relaxed in…

Total meals and soups packaging volumes declined in 2023. Although flexible plastic packaging also saw falling sales, the decline was below the average for meals and soups, and it continued to account for the highest share of packaging volumes in…

Total demand for meat in Japan has remained fairly stable in 2023, supported by the ongoing recovery of foodservice sales, which is offsetting the decline in retail. Like many categories, foodservice volume sales of meat experienced significant…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Japan.

Men’s grooming continued to see current value growth in Japan in 2023, thanks to rising awareness of beauty and personal care amongst men, and the associated increase of brands and products in the space, which activated sales. Increasing awareness of…