Japan

In 2020 bleach saw an unexpected increase in both volume and current value sales, as COVID-19 hit the country. Some consumers were very concerned about the pandemic, and became especially hygiene-conscious, therefore using bleach to clean their…

COVID-19 has changed various elements in businesses, from the implementation of working from home, to the normalisation of online meetings, and paperless applications and approvals. With such momentum, this has also triggered an acceleration of the…

Bottled water is set to maintain off-trade volume and current value growth in 2023. In Japan, where tap water is drinkable, the culture of purchasing bottled water for home use was for a long time uncommon. However, the Great East Japan Earthquake of…

Breakfast cereals in Japan is set to suffer a significant retail volume decline in 2023, due to the normalisation of sales from the strong growth seen during COVID-19 in 2020. Breakfast cereals, which had been suffering from a declining trend from…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Japan stands among leading economies globally, offering friendly business environment, stable and transparent judicial system, advanced mobility and logistics infrastructure, highly skilled labour and strong innovative capabilities. Financial…

In 2023, even though the costs of raw materials such as palm oil and soybean oil stabilised, the prices of butter and spreads in Japan increased due to the rising costs of packaging, labour, and transportation. This led to price revisions throughout…

In May 2023, the Japanese government downgraded the legal status of COVID-19 to class 5, which led to a rebound in footfall for consumer foodservice. Consumers returned to going out, and enjoyed dining out. In particular, bars/pubs, which suffered…

Currently, there are no sales of medical cannabis in Japan, although the illegal cannabis market continues to grow, along with legal CBD & other non-intoxicating cannabinoids. However, an amendment to Japan’s Cannabis Control Law was passed in…

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and prospects over the forecast period. The report also considers the major trends shaping the…

In 2023, total volume sales of carbonates are set to decrease compared with 2022. On-trade volume sales are expected to increase thanks to a continued rebound in demand after the lifting of pandemic restrictions. However, off-trade volume sales are…

The rise in the average unit price of cat food in Japan was notably higher in 2023 compared to the first quarter of 2024, resulting in stronger volume decline, while value sales have benefited. Some of the demand in economy dry cat food has been…

During 2023, cheese experienced its highest ever annual increase in the average unit price, with a double-digit growth rate. This was due to a surge in the cost of imported raw materials for cheese. Major manufacturers had to revise cheese prices…

Childrenswear did not perform well even before the pandemic, as the number of children has been continuously decreasing in Japan. Growth was then hit hard in 2020, experiencing a double-digit decline, followed by a year of little movement in 2021 as…