Japan

Asian speciality drinks was well-positioned to benefit from the increased focus on health brought about by COVID-19. However, most of these products are also available in liquid concentrate format. With consumers staying at home, off-trade volume…

Away-from-home (AFH) tissue and hygiene maintained dynamic current value growth in Japan in 2023. Inbound tourism was one of the major economic boosters in Japan until COVID-19 hit the country from early 2020. It was a disaster for most industries…

In 2023, baby and child-specific products in Japan returned to current value growth for the first time since 2020. Baby and child-specific sun care and baby and child-specific skin care saw the strongest increases, with baby and child-specific sun…

In 2024, milk formula is expected to grow in Japan in retail current value terms, due to price rises seen in 2023, which have continued in 2024, caused by the rising costs of dairy raw materials, packaging, and energy. For example, Meiji Co Ltd and…

Total baby food packaging volumes declined in Japan in 2023. Although flexible plastic packaging also saw a decline, it maintained its position as the leading pack type in baby food, just ahead of folding cartons. This can be attributed to several…