Japan
Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sun Care in Japan
Sun care saw dynamic current value growth in Japan in 2023. At the top level, it was the category with the best growth rate in beauty and personal care. There were several factors which supported growth. One was the increased opportunities for going…
Sunglasses in Japan
Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films.…
Supermarkets in Japan
In 2023, price rises were seen across various industries in Japan, impacting the cost of living. During COVID-19, consumers’ eating habits shifted more towards cooking and eating at home. Despite the country gradually returning to the pre-COVID-19…
Supply Chain Optimisation
Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…
Surface Care in Japan
Most categories within surface care saw declines in both retail volume and current value terms in 2023. The explanation for the drop in volume terms is simple – people began to spend more time outside the home. In May 2023, the Japanese government…
Sustainability in Japan
The majority of Japanese consumers reduce food waste and plastics, making Zero Waste claims and Sustainable Packaging well-received. Climate concerns are rising in the country, making locally sourced goods appealing while meat avoidance is…
Sweet Biscuits, Snack Bars and Fruit Snacks in Japan
Sweet biscuits, snack bars and fruit snacks in Japan is set to see both retail volume and current value growth in 2024. In the midst of rising prices for various products, sweet biscuits is expected to emerge as a standout category in 2024, showing…
Sweet Spreads in Japan
Sweet spreads is set to see slight growth in retail current value terms in Japan in 2023. However, this growth is mainly due to price increases for sweet spreads, and retail volume sales are expected to see another year of decline, primarily due to…
Sweet Spreads Packaging in Japan
Total sweet spreads packaging saw growth in Japan in 2023. Although it saw a minor decline in packaging volumes in 2023, glass jars remained by far the most popular pack type within sweet spreads, accounting for nearly half of total packaging…
