Japan

Overall wipes continued to decline in current value terms in Japan in 2023, although at a slower rate than seen in the previous two years. However, performances differed across categories. While many saw decline, facial cleansing wipes and deodorant…

Womenswear is set to see retail volume and current value growth in Japan in 2023, continuing the trend from 2022. Sales in the category experienced a significant decline in 2020, followed by a year of stagnation in 2021, as COVID-19 prevailed in the…

Wound care tends to show high demand during the summer when more skin is exposed and opportunities for outdoor leisure and sports activities increase, with this increasing the risk of picking up injuries. Sales of wound care therefore benefited in…

According to Euromonitor’s Economies and Consumers data, the population aged 0-14 is set to decline by 2% between 2022 and 2023, accounting for only 11% of the total population in Japan. The total population of this age group has declined for 40…

Yoghurt is set to see growth in retail current value terms in Japan in 2023, largely driven by unit price increases. However, retail volumes are set to suffer a decline, as consumers are becoming more selective and conscious about the purchases they…