Japan

In 2020 bleach saw an unexpected increase in both volume and current value sales, as COVID-19 hit the country. Some consumers were very concerned about the pandemic, and became especially hygiene-conscious, therefore using bleach to clean their…

COVID-19 has changed various elements in businesses, from the implementation of working from home, to the normalisation of online meetings, and paperless applications and approvals. With such momentum, this has also triggered an acceleration of the…

Bottled water is set to maintain off-trade volume and current value growth in 2023. In Japan, where tap water is drinkable, the culture of purchasing bottled water for home use was for a long time uncommon. However, the Great East Japan Earthquake of…

Breakfast cereals in Japan is set to suffer a significant retail volume decline in 2023, due to the normalisation of sales from the strong growth seen during COVID-19 in 2020. Breakfast cereals, which had been suffering from a declining trend from…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Japan stands among leading economies globally, offering friendly business environment, stable and transparent judicial system, advanced mobility and logistics infrastructure, highly skilled labour and strong innovative capabilities. Financial…

In 2023, even though the costs of raw materials such as palm oil and soybean oil stabilised, the prices of butter and spreads in Japan increased due to the rising costs of packaging, labour, and transportation. This led to price revisions throughout…

In May 2023, the Japanese government downgraded the legal status of COVID-19 to class 5, which led to a rebound in footfall for consumer foodservice. Consumers returned to going out, and enjoyed dining out. In particular, bars/pubs, which suffered…