Japan

Total dairy packaging retail volumes declined in Japan in 2023. PET bottles remained the most significant pack type in dairy packaging in Japan in 2023, and despite the decline in overall dairy packaging volumes in 2023, PET bottles saw increasing…

In 2024, dairy products and alternatives in Japan is expected to see moderate growth in current value terms, due to increases in unit prices resulting from price revisions in 2023. Dairy products and alternatives experienced significant value growth…

In the past, debit cards were not prevalent in Japan, with alternative payment methods such as credit cards or cash dominating the market. Furthermore, Japanese banks typically issued “cash cards” to their customers, which were primarily intended for…

Although sales of deodorants did not return to the pre-pandemic (2019) level in Japan in 2023, the category saw strong current value growth. The main reasons were that the opportunities for going out increased, the end of mask-wearing increased…

Although in 2021 and 2022 depilatories in Japan showed a minor rebound from the pandemic-induced current value decline in 2020, sales did not go back to the 2019 (pre-pandemic) level, and a return to decline was seen in 2023. Depilatories has been…

Dermatologicals has seen a return to growth in current value terms in 2023, which is mainly due to the waning impact of COVID-19 on consumer lifestyles and behaviours. Antipruritics is one of the largest categories within dermatologicals and has also…

Similar to the pattern seen in vitamins, sales of dietary supplements continue to see steady growth in current value terms in 2023 due to increasing health consciousness. The market has been hit by the rising cost of raw materials and production…

Sales of digestive remedies continue to see a strong recovery in 2023 in current value terms. Sales are rebounding from the negative impact of the pandemic with the lifting of restrictions increasing the opportunities for consumers to go out to eat…

Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…

Despite the expectation of decline in 2023 due to the difficult economic environment and more time spent outside the home, a dishwasher is named amongst the three “must-haves” for households with busy lifestyles, typically those with children and…

Dishwashing saw strong growth in current value terms in 2023. However, in volume terms sales were almost flat between 2022 and 2023. What pushed up value sales was increases in unit prices. Japan had seen nearly three decades of virtual economic…

Dog food in Japan incorporating functionality claims is performing well in 2024. For example, high protein remains an important health claim within dog food for local consumers. It is a characteristic of the Japanese market that there is a wide array…

In 2024, drinking milk products in Japan is expected to see an increase in retail current value terms due to rises in unit prices, following price revisions already made in 2023. However, as a result of price rises, retail volume sales are…

Edible oils in Japan is set to see declines in both retail current value and volume terms in 2023, mainly due to a sharp increase in unit prices. The unit prices of various edible oils in Japan have been increasing rapidly, and overall edible oils is…

Total volume sales of eggs in Japan have been declining in 2023, heavily impacted by serious egg shortages caused by an avian influenza outbreak in the first half of the year. Since the start of the avian influenza season in October 2022, more than…