Johannesburg in South Africa

July 2023

The Johannesburg in South Africa report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

Johannesburg in South Africa is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

Johannesburg in South Africa helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The Johannesburg in South Africa market research report includes:

  • Major Johannesburg cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The Johannesburg in South Africa in Johannesburg report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in Johannesburg?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

Johannesburg in South Africa

HEADLINES

Chart 1 Johannesburg City Scorecard Rankings Among 146 Middle East and Africa Cities
Summary 1 City Scorecard Compared to and 2022
Chart 2 Key Johannesburg Population Indicators Compared to South Africa and Middle East and Africa 2022
Chart 3 Johannesburg Population Growth Compared to South Africa and Middle East and Africa 2017-2027
Chart 4 Johannesburg Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2017-2027
Chart 5 Johannesburg Population by Age and Sex 2022
Chart 6 Johannesburg Consumer Expenditure per Capita Compared to South Africa and Middle East and Africa 2017-2027
Chart 7 Johannesburg Consumer Expenditure Structure 2022
Chart 8 Key Johannesburg Digital Consumer Statistics Compared to South Africa and Middle East and Africa 2022
Chart 9 Digital Consumer Historic Growth and Forecasts in Johannesburg 2017-2027
Chart 10 Johannesburg Disposable Income per Household Compared to South Africa and Middle East and Africa 2017-2027
Chart 11 Number of Households by Disposable Income Band in Johannesburg 2017/2022/2027
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in Johannesburg: 2017-2027
Chart 13 Johannesburg Household Possession of Kitchen Durables Compared to South Africa and Middle East and Africa 2022: % of Households
Chart 14 Johannesburg Possession of Entertainment Electronics Compared to South Africa and Middle East and Africa 2022: % of Households
Chart 15 Johannesburg Household Possession of Other Durables Compared to South Africa and Middle East and Africa 2022: % of Households
Chart 16 Johannesburg GDP per Capita Compared to South Africa and Middle East and Africa 2017-2027
Chart 17 Johannesburg Real GDP Growth Compared to South Africa and Middle East and Africa 2017-2027
Chart 18 Johannesburg Inflation Compared to South Africa and Middle East and Africa 2017-2027
Chart 19 Johannesburg Labour Indicators Compared to South Africa and Middle East and Africa 2022
Chart 20 Economically Active Population and Unemployment Rate in Johannesburg 2017-2022
Chart 21 Johannesburg Labour Productivity Compared to South Africa and Middle East and Africa 2017-2022
Chart 22 Number of Airport Passengers in Johannesburg 2017-2022
Chart 23 Automotive Circulation in Johannesburg 2017-2022
Chart 24 Johannesburg Transport Possession Compared to South Africa and Middle East and Africa 2022: % of Households
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