Juice in the Middle East and Africa Juice is evolving rapidly, with distribution metrics becoming a key differentiator within the competitive landscape. This report aims to evaluate the key local soft drinks markets in the fastest growing region in the world. The region boasts some of the most well-developed consumer markets but is also home to developing frontier markets where key drivers such as sugar tax, competitive consolidation and distribution are discussed.
This report comes in PPT.
Regulation around taxing beverages with added sugar has increased across the region. Some members of the Gulf Cooperation Council (GCC) rolled out selective taxes on carbonates and energy drinks in October 2017. Juices with added sugars have now been added to the tax remit as of December 2019. Taxation has been agreed by member states, currently implemented in Saudi Arabia and United Arab Emirates. South Africa has had a sugar tax in place since mid 2018.
Juices are considered to be a healthier alternative in markets where safe drinking water isn’t available. Consumer awareness of juice content in developing markets across the region is gaining significance. Taste, texture and mouth feel are increasingly important and a challenge to those manufacturers looking for alternatives to replace added sugar.
The juice industry is highly consolidated. In most markets, the top five players dominate with 60% of sales. Strong domestic players dominate individual markets, such as Almarai in Saudi Arabia and NCA Rouiba in Algeria. These companies are highly localised, competitive and responsive.
The spread of COVID-19 and accordant lockdown measures have resulted in stockpiling of food and beverages across the region, directly benefiting sales of juices. 100% juice in particular is valued more than ever as a healthy alternative, against the backdrop of new and acute health concerns. This spike in demand is expected to level out in 2021 but the accentuated importance of health positioning can be expected to continue over the coming years.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See All of Our DefinitionsIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!