Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Concentrates is not a popular drink in Kazakhstan, with limited and stagnant value sales in 2023. Powder concentrates dominate and consumption is mainly supported by baby boomers who associate powder concentrates with communist times and in…
Carbonates continued to experience volume growth in 2023, maintaining its steady upward trend. Growth can be attributed to several factors, including population expansion, especially among the younger demographic, increased per capita consumption due…
Bottled water continued to thrive in 2023, registering growth in both volume and value terms, with a slowing increase in unit prices in the year. Key growth drivers include the ongoing concern about the poor quality of tap water in many parts of the…
In 2023, tea is expected to register further moderate volume growth with a slight decline in price growth in comparison with 2022. The tea culture is strongly developed in Kazakhstan and tea remains the most consumed hot drink by far due to the…
In 2023, other hot drinks is expected to record positive volume growth with a slight decline in price growth in comparison with 2022. The category continues to be driven by rising demand amongst children and younger consumers. It remains a small…