Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Home insecticides in Kazakhstan benefitted from 2023’s hot summer, posting continued volume sales growth throughout the year, and this is expected to also continue over the forecast period at a stable rate, along with robust value growth which was…
The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…
Dishwashing in Kazakhstan posted positive steady growth in terms of both volume and value sales in 2023. Hand dishwashing continued to account for a greater proportion of sales, with the penetration of dishwashers remaining quite low in the country.…
Bleach saw moderate sales growth in volume terms in 2023. Bleach has benefited from the country’s economic uncertainty and reduced disposable incomes, with local consumers viewing it as an inexpensive and reliable disinfectant despite its pungent…
Though air care in Kazakhstan saw rising value sales in 2023, volume sales were in decline. Spray/aerosol air fresheners continued to account for the largest share of volume sales in the overall category, while electric air fresheners showed the most…
Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.
Soft drinks in Kazakhstan recorded positive growth in 2023, maintaining its upwards trajectory in both volume and value terms. The general drivers of growth for all categories include population growth, especially among the younger demographic,…
RTD tea is a popular soft drink in Kazakhstan and continued to experience double-digit growth in both volume and value terms with accelerated growth in comparison with 2022 as unit price increases slowed in the year. The popularity of RTD tea can be…
RTD coffee saw further double-digit volume growth in 2023 thanks to lower unit price growth than in 2022 as inflation declined in the year, and the widespread presence of affordable brands such as Lotte and MacCoffee. The growing coffee culture and…
Juice continued to show positive volume growth in 2023 thanks to slowed unit price growth and the popularity of juice drinks. Juice drinks are more affordable than 100% juice or nectars, and they are generally perceived to be less sugary drinks that…
Energy drinks remained the most dynamic area in soft drinks; however, growth has slowed in 2023 due to gradual market saturation and media coverage of the potential health risks associated with these drinks. Furthermore, there has been increased…
Concentrates is not a popular drink in Kazakhstan, with limited and stagnant value sales in 2023. Powder concentrates dominate and consumption is mainly supported by baby boomers who associate powder concentrates with communist times and in…
Carbonates continued to experience volume growth in 2023, maintaining its steady upward trend. Growth can be attributed to several factors, including population expansion, especially among the younger demographic, increased per capita consumption due…
Bottled water continued to thrive in 2023, registering growth in both volume and value terms, with a slowing increase in unit prices in the year. Key growth drivers include the ongoing concern about the poor quality of tap water in many parts of the…
In 2023, tea is expected to register further moderate volume growth with a slight decline in price growth in comparison with 2022. The tea culture is strongly developed in Kazakhstan and tea remains the most consumed hot drink by far due to the…
In 2023, other hot drinks is expected to record positive volume growth with a slight decline in price growth in comparison with 2022. The category continues to be driven by rising demand amongst children and younger consumers. It remains a small…
The performance of hot drinks in Kazakhstan continues to be determined by the most popular hot drink, tea. Loose black tea, which holds the largest market share in both volume and value terms, continued to see stable volume sales in 2023; however,…
Coffee is expected to see a more positive performance in volume terms in 2023 compared to 2022 with a slight decline in price growth. The coffee market in Kazakhstan is continuing to expand as a result of the growing coffee culture due to the…
Kazakhstan has strong trade links with Russia and its war in Ukraine is negatively impacting the economy and leading to high inflation. While skyrocketing international oil and gas prices is boosting the local economy, its usual outflow to the global…
Instant noodles continues to account for significant value sales in Kazakhstan and in 2023, is expected to outperform pasta and rice, registering very healthy volume growth. Russian company Mareven continues to lead, with its popular brands Rollton…