Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
While skin care in Kazakhstan saw moderate sales volume growth in 2023, its full potential was hampered by supply chain disruptions and raw material shortages. These challenges forced some consumers to switch from premium to more affordable brands,…
Premium beauty and personal care market in Kazakhstan experienced a significant resurgence in 2023, fuelled by a confluence of economic and consumer behaviour trends. Geopolitical shifts on the world stage have resulted in an influx of investments…
Oral care in Kazakhstan in 2023 presented a mixed picture, marked by supply chain disruptions and a growing consumer shift towards premium products. Despite experiencing overall value growth in 2023, oral care faced challenges due to interruptions in…
Following the slump caused by pandemic restrictions, men's grooming in Kazakhstan has witnessed a strong comeback in 2023. The return to social and professional life has fuelled a renewed interest in personal appearance. Men are increasingly…
Mass beauty and personal care in Kazakhstan underwent a transformation in 2023, driven by evolving consumer preferences and a dynamic market landscape. While established international players like L'Oréal, Beiersdorf, and Mary Kay retain significant…