Kazakhstan

In 2023, cigarettes in Kazakhstan continued to experience negative trends, leading to the ongoing decline in retail volume sales. This was informed by the ongoing gradual decrease in the number of smokers and reduced smoking prevalence, as well as a…

The number of households is set to increase moderately, while the average household size will shrink in Kazakhstan over 2023-2028. Extended ("Other") households will remain the dominant household type and the fastest household expenditure growth is…

The report examines the economic landscape of Kazakhstan and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption, investments. However,…

In 2023, sun care recorded another year of solid growth in volume and current value terms. Baby and child-specific sun care was a key area of growth reflecting the positive birth rates in 2020 and parent’s increasing attention to the quality of sun…

While skin care in Kazakhstan saw moderate sales volume growth in 2023, its full potential was hampered by supply chain disruptions and raw material shortages. These challenges forced some consumers to switch from premium to more affordable brands,…