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Kazakhstan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Ice Cream in Kazakhstan

Jul 2024

Ice cream is seeing healthy sales in Kazakhstan in 2024, in both on-trade and off-trade volume terms, and with value better supported by high unit prices. Indeed, ice cream benefits from consumers’ return to out-of-home lifestyles following the era…

USD 1,100
Country Report

Menstrual Care in Kazakhstan

Mar 2024

Menstrual care registered both healthy current value and volume growth in Kazakhstan in 2023. However, with inflation still being high, there was a slight fall in constant value sales, as rising costs hit profitability and consumers also traded down…

USD 1,195
Country Report

Home Care in Kazakhstan

Feb 2024

The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…

USD 2,750
Country Report

Bleach in Kazakhstan

Feb 2024

Bleach saw moderate sales growth in volume terms in 2023. Bleach has benefited from the country’s economic uncertainty and reduced disposable incomes, with local consumers viewing it as an inexpensive and reliable disinfectant despite its pungent…

USD 1,195
Country Report

Sports Drinks in Kazakhstan

Jan 2024

Currently, there is only a negligible presence of sports drinks in Kazakhstan and also very little consumer awareness. However, sports drinks could possibly see growth over the forecast period as Kazakhstan often follows European and Western trends.

USD 1,195
Country Report

RTD Coffee in Kazakhstan

Jan 2024

RTD coffee saw further double-digit volume growth in 2023 thanks to lower unit price growth than in 2022 as inflation declined in the year, and the widespread presence of affordable brands such as Lotte and MacCoffee. The growing coffee culture and…

USD 1,195
Country Report

Bottled Water in Kazakhstan

Jan 2024

Bottled water continued to thrive in 2023, registering growth in both volume and value terms, with a slowing increase in unit prices in the year. Key growth drivers include the ongoing concern about the poor quality of tap water in many parts of the…

USD 1,195
Country Report

Hot Drinks in Kazakhstan

Jan 2024

The performance of hot drinks in Kazakhstan continues to be determined by the most popular hot drink, tea. Loose black tea, which holds the largest market share in both volume and value terms, continued to see stable volume sales in 2023; however,…

USD 2,450
Country Report

Snacks in Kazakhstan

Jul 2024

Snacks in Kazakhstan is seeing positive growth in 2024, in both volume and value terms. This is supported by the abilities of international companies in being able to rebuild their supply chains, including from Europe, after the disruptions created…

USD 2,450
Country Report

Wine in Kazakhstan

Jun 2024

Wine in Kazakhstan registered very healthy volume growth in 2023, as the wine culture continued to develop, with consumers becoming more discerning. There was also a wide of range of quality, competitively priced wines available, such as from Georgia…

USD 1,195
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