Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Spirits in Kazakhstan registered a fall in volume sales in 2023. Vodka continued to dominate spirits, accounting for nearly 80% of total volume, thus shaping the overall trends in spirits. Despite vodka's traditional significance in Kazakh culture,…
Fragrances in Kazakhstan witnessed a shift towards premium fragrances in 2023. This product area experienced the fastest growth in both volume and value terms during the year. This trend can be attributed to several factors, including a younger,…
There was a fall in constant value sales for retail tissue in Kazakhstan in 2023. Volume growth was also subdued, in spite of continuing population growth. Russia is a key exporter of cellulose, but due to the war in Ukraine and sanctions, it found…
Soft drinks in Kazakhstan recorded positive growth in 2023, maintaining its upwards trajectory in both volume and value terms. The general drivers of growth for all categories include population growth, especially among the younger demographic,…
Snacks in Kazakhstan is seeing positive growth in 2024, in both volume and value terms. This is supported by the abilities of international companies in being able to rebuild their supply chains, including from Europe, after the disruptions created…