Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the economy and leading to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to…
It is expected to be an improving picture for the consumer of processed fruit and vegetables in 2023, as retail prices are expected to fall, leading to a decline in both current and constant value sales. As such, there is expected to a moderate…
Kazakhstani consumers became more prone to gaining weight over 2020-2021 as a result of dietary changes and reduced levels of physical activity during lockdowns, social distancing and remote working. Since then, many people sought to quickly lose the…
Overall, yoghurt and sour milk products is expected to register double-digit current value growth, but much more muted volume growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak…
Ketchup and mayonnaise are recording further volume growth in 2023. Ketchup is a well demanded product in Kazakhstan and with plenty of meat dishes being a part of the local cuisine, spicy versions such as zhelanyja “for shahshlyk” are popular. Sales…
Cough, cold and allergy (hay fever) remedies is experiencing a level of stabilisation in 2023. Following strong retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, almost all categories are projected to see slower retail volume…
While the war in Ukraine has led to supply disruptions, processed meat and seafood and alternatives to meat is expected to register moderate volume growth. That being said, constant value sales are expected to fall, as rising costs hit profit value…
The number of households is set to increase moderately, while the average household size will shrink in Kazakhstan over 2023-2028. Extended ("Other") households will remain the dominant household type and the fastest household expenditure growth is…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Kazakhstan covers production and consumption trends in agricultural commodities, energy…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…