Kazakhstan

The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains…

Home insecticides in Kazakhstan benefitted from 2023’s hot summer, posting continued volume sales growth throughout the year, and this is expected to also continue over the forecast period at a stable rate, along with robust value growth which was…

The performance of hot drinks in Kazakhstan continues to be determined by the most popular hot drink, tea. Loose black tea, which holds the largest market share in both volume and value terms, continued to see stable volume sales in 2023; however,…

The number of households is set to increase moderately, while the average household size will shrink in Kazakhstan over 2023-2028. Extended ("Other") households will remain the dominant household type and the fastest household expenditure growth is…

Ice cream is seeing healthy sales in Kazakhstan in 2024, in both on-trade and off-trade volume terms, and with value better supported by high unit prices. Indeed, ice cream benefits from consumers’ return to out-of-home lifestyles following the era…