Kazakhstan

Though away-from-home tissue and hygiene registered double-digit current value growth in Kazakhstan in 2023, constant value sales fell, as continuing rising costs hit profitability. Away-from-home hygiene, and in particular AFH adult incontinence,…

Baby and child-specific products in Kazakhstan is experiencing a surge in 2023, driven by a confluence of factors. A rise in the national birth rate is fuelling strong growth in sales volume. Coupled with this demographic shift is a growing awareness…

Baby food is expected to register double-digit current value growth and much more moderate constant value growth. Kazakhstan has strong trade links with Russia in particular and its war in Ukraine is negatively impacting the Kazak economy and leading…

Baked goods is expected to register double-digit current value growth in 2023, though volume growth is expected to be much more moderate, as inflation still remains an issue. Though there was a decrease in the price of flour, as supplies from Russia…

Bath and shower in Kazakhstan underwent a transformation in 2023. Two key factors drove the rise of liquid soap among consumers in Kazakhstan. First, there has been a growing focus on hygiene, with some consumers believing liquid soap offers a more…