Kazakhstan

Sugar confectionery is showing strong value sales and moderate volume sales in Kazakhstan in 2024. While value is being driven by high prices caused by inflationary pressures, supply chain challenges regarding raw materials have been resolved, which…

In 2023, sun care recorded another year of solid growth in volume and current value terms. Baby and child-specific sun care was a key area of growth reflecting the positive birth rates in 2020 and parent’s increasing attention to the quality of sun…

Surface care in Kazakhstan posted positive volume and value sales growth in 2023, largely thanks to the country’s population expanding as well as the rising flow of people fleeing the war between Ukraine and Russia and entering Kazakhstan for safety.…

Sweet biscuits, snack bars, and fruit snacks is seeing good growth in Kazakhstan in 2024, with robust value supported by high prices, and healthy volume supported by baseline demand. Snack bars, in particular, is seeing robust volume growth across…

There was a significant price increase in the sweet spreads category in 2022 due to a rise in the cost of import-dependent raw materials and logistics. In 2023, however, prices stabilised as a result of a decline in inflationary processes in the…